JOB SUMMARY
The Junior Brand Manager is responsible for executing the marketing functions of their respective brands, ensuring the development of brand building activities for the product or products being managed.
DUTIES & RESPONSIBILITIES
- Aid Marketing Manager in developing and implementing appropriate strategies to grow by selecting, segmenting and targeting markets, promoting product and services to those markets.
- Assist the Sales and Marketing Managers in formulating commercial plans for products being managed.
- Provide market intelligence on an ongoing basis.
- Conduct comparative competitor study and recommend changes to ensure that products remain competitive.
- Undertake Marketing audits to monitor sales performance.
- Conduct research, analyze data and provide information to management for decision-making.
- Prepare presentation for customers and sales team on products being branded.
- Ensure products visibility in designated locations and communicate product information to the relevant personnel.
- Supervises promoter promoting brand products during in-store promotions.
- Communicate with Brand Principals and submit monthly report and product movements
- Participate in trade fairs, conferences and symposiums whenever necessary.
QUALIFICATIONS
- A first degree in Business Administration, Marketing, Management or Economics,
- At least three(3) years leadership experience in Marketing or Brand Management
- Solid sales and receivables management experience
KNOWLEDGE, SKILLS AND ABILITIES
- Results driven and profit oriented
- Strong leadership competencies
- Ability to communicate effectively both in oral and written format
- An effective communicator who keeps commitments
- Ability to build trusting relationships and partnerships
- Possess strong interpersonal and analytical skills
- Strong knowledge of spreadsheets, word processing, power point and database applications
