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Brand Manager

Full-Time
Marketing
JOB SUMMARY

The Brand Manager is responsible for executing the marketing functions of their respective brands, ensuring the development of brand-building activities for the product or products being managed island wide.

DUTIES & RESPONSIBILITIES
  • Develop and implement appropriate strategies by selecting, segmenting and targeting markets, promoting product and services to those markets.
  • Lead creative development and stimulus for products in order to accomplish sales targets and ensure consistency with product line strategy.
  • Monitor product distribution and consumer reaction.
  • Measure the success of marketing campaigns and report the performance of all marketing campaigns against set goals.
  • Monitor market trends, provide market intelligence on an ongoing basis.
  • Ensure island wide product visibility.
  • Communicate with Principals and submit monthly report on product movements.
  • Participate in trade fairs, conferences and symposiums whenever necessary.
  • Coach and motivate sales personnel to achieve objectives.
  • Aid Marketing Manager in developing and implementing appropriate strategies to grow by selecting, segmenting and targeting markets, promoting product and services to those markets.
  • Assist the Sales and Marketing Manager in formulating commercial plans for products being managed.
  • Provide market intelligence on an ongoing basis.
  • Conduct comparative competitor study and recommend changes to ensure that products remain competitive.
  • Undertake marketing audits to monitor sales performance.
  • Conduct research, analyze data and provide information to management for decision- making.
  • Prepare presentations for customers and sales team on products being branded.
  • Ensure product visibility in designated locations and communicate product information to the relevant personnel.
  • Supervise promoters promoting products during in-store promotions.
  • Communicate with Principals and submit monthly report on product movements.
  • Participate in trade fairs, conferences and symposiums whenever necessary.
QUALIFICATIONS
  • A Bachelor’s degree in Business Marketing, Management or related field,
  • At least three (3) years in sales and marketing Brand Management
KNOWLEDGE, SKILLS AND ABILITIES
  • Solid Selling & Sales Techniques
  • Results driven and profit oriented
  • Strong leadership competencies
  • An effective communicator who keeps commitments
  • Ability to build trusting relationships and partnerships Creative and result oriented.
  • Ability to work on own initiative.
  • Strong knowledge of spreadsheets, word processing, power point and database applications
COMPETENCIES
  • MS Office Suite
  • Excellent Communicator
  • Analytical thinker
  • Leadership
  • Team oriented
  • Performance driven
TRAVEL

Travel is primarily local during the business day, although some out-of-the-area and overnight travel may be expected.

WORKING CONDITIONS

This role operates within a clerical office setting, full time between the hours of 8 am – 5 pm. You will be expected to work beyond standard operating hours as the need arises and your cooperation is anticipated; however please note this role does not qualify for over time.

Join the Seprod team and take the next step of your career
Apply now
Expires : 
2023-03-31
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