JOB SUMMARY
The Brand Manager is responsible for executing the marketing functions of their respective brands, ensuring the development of brand-building activities for the product or products being managed island wide.
DUTIES & RESPONSIBILITIES
- Develop and implement appropriate strategies by selecting, segmenting and targeting markets, promoting product and services to those markets.
- Lead creative development and stimulus for products in order to accomplish sales targets and ensure consistency with product line strategy.
- Monitor product distribution and consumer reaction.
- Measure the success of marketing campaigns and report the performance of all marketing campaigns against set goals.
- Monitor market trends, provide market intelligence on an ongoing basis.
- Ensure island wide product visibility.
- Communicate with Principals and submit monthly report on product movements.
- Participate in trade fairs, conferences and symposiums whenever necessary.
- Coach and motivate sales personnel to achieve objectives.
- Aid Marketing Manager in developing and implementing appropriate strategies to grow by selecting, segmenting and targeting markets, promoting product and services to those markets.
- Assist the Sales and Marketing Manager in formulating commercial plans for products being managed.
- Provide market intelligence on an ongoing basis.
- Conduct comparative competitor study and recommend changes to ensure that products remain competitive.
- Undertake marketing audits to monitor sales performance.
- Conduct research, analyze data and provide information to management for decision- making.
- Prepare presentations for customers and sales team on products being branded.
- Ensure product visibility in designated locations and communicate product information to the relevant personnel.
- Supervise promoters promoting products during in-store promotions.
- Communicate with Principals and submit monthly report on product movements.
- Participate in trade fairs, conferences and symposiums whenever necessary.
QUALIFICATIONS
- A Bachelor’s degree in Business Marketing, Management or related field,
- At least three (3) years in sales and marketing Brand Management
KNOWLEDGE, SKILLS AND ABILITIES
- Solid Selling & Sales Techniques
- Results driven and profit oriented
- Strong leadership competencies
- An effective communicator who keeps commitments
- Ability to build trusting relationships and partnerships Creative and result oriented.
- Ability to work on own initiative.
- Strong knowledge of spreadsheets, word processing, power point and database applications
COMPETENCIES
- MS Office Suite
- Excellent Communicator
- Analytical thinker
- Leadership
- Team oriented
- Performance driven
TRAVEL
Travel is primarily local during the business day, although some out-of-the-area and overnight travel may be expected.
WORKING CONDITIONS
This role operates within a clerical office setting, full time between the hours of 8 am – 5 pm. You will be expected to work beyond standard operating hours as the need arises and your cooperation is anticipated; however please note this role does not qualify for over time.
