Elegance met indulgence at the Jamaica
Food and Drink Kitchen as Facey Commodity Merchandise Division officially launched the
renowned French dairy brand, President, in Jamaica on Tuesday, July 15. The brunch-inspired
event, rich in flavour and flair, celebrated a new partnership between Facey and Lactalis, the
world’s leading dairy company and owners of the President Brand.
The collaboration marks the local expansion of Lactalis’ European portfolio, including the
premium President range, with salted and unsalted butters, cooking creams, and whipped
creams, alongside an enhanced selection of Kraft cheeses already familiar to Jamaican
consumers.
Representatives from Facey’s route-to-market, logistics, merchandising, sales and marketing
teams joined key Lactalis executives for the celebration. Among them were Paul Reynoso,
Business Development Manager, and Andres De Ascencao, Marketing Manager.
“Lactalis adds a new layer of sophistication to the Jamaican dairy scene,” said Kirk Reid,
Business Development Manager at Facey. “We’re thrilled to introduce a line that elevates
everyday cooking. With the President brand, we’re empowering Jamaicans to craft dishes with
premium European flair and we’re confident this is just the beginning of something delicious.”
Paul Reynoso echoed the sentiment: “We’re very excited to partner with one of Jamaica’s
largest distributors. We trust the Seprod Group to represent our brands with care, and this
partnership with Facey is a key milestone for us in the region. We look forward to what we can
achieve together.”
Chana Hay, General Manager of Seprod Distribution shared her excitement about the
partnership, “This collaboration with Lactalis aligns with our commitment to delivering
world-class products to Jamaican consumers. As the distributor of the President brand, we are
proud to expand our premium dairy offerings across key retail and food service channels. It’s a
testament to the trust global partners place in Facey, and by extension, the Seprod Group; and
we are excited to bring new flavours and culinary possibilities to kitchens islandwide.”
Guests were treated to an exquisite tasting menu curated by Chef Trevanne Donegal of
Sear274, who showcased the versatility of the President range. These included bites of
peppered shrimp in a creamy pimento sauce, charred scallion jerked chicken finished with
roasted garlic and herb butter, morning glory and crumb cakes made with President butter, and
coconut, garlic and vanilla bean infused butters served alongside artisan breads and cakes.